How to Win at Communication

The nonprofit world lives in a new era of information and communication, where fresh tools emerge at a dizzying pace and empower people to see and do more. As a result, organizations have witnessed power dynamics shift on a seismic scale within the fundraising industry.

Old power works like a currency. It is held by few. It is closed, inaccessible, and leader-driven. It downloads, and it captures. New power operates differently, like a current. It is made by many. It is open, participatory, and peer-driven. It uploads, and it distributes.

– Henry Timms and Jeremy Heimans, authors of New Power: How Power Works In Our Hyperconnected World–and How To Make It Work For You

At their core, nonprofits and charities are in the business of developing and advancing big, bold ideas. If you want your organization’s ideas and impacts to take hold and win, you need to communicate well.

Nonprofits and charities that excel at communication are smarter, stronger, and vastly more effective. The four heavyweights working in their favour are: 

  1. Strategy – a clear vision of how to make their ideas win
  2. The agility, decisiveness, and capacity to take action 
  3. An organizational culture of communication
  4. A distinct and strong brand 

Not sure how to get the branding ball rolling for you and your organization? Never fear…Trellis is here! Trellis takes the intimidation out of setting up your nonprofit’s online campaigns and events. When you book a demo with us, we will walk you through our simplified process of leveraging design and data analytics to make your brand and initiatives stand out.  

At Trellis, we believe people inherently want to do good, and we can accelerate the impact your charity makes through connecting you with people who care about your cause. 

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